Leica M

Leica released a new M camera. "The M stands for Messsucher, the German term for a combined rangefinder and viewfinder, and for an unmistakably individual kind of photography. This system, generally described as a rangefinder, has particular merits that enable photographers to transform their very own personal and subjective visual concepts into photographic realities. At the same time, the Leica M has intuitive controls and is simple to use. Even for photographers who are only familiar with SLR cameras. There are no superfluous functions and no overcomplicated menus. Photographers are given the opportunity to concentrate entirely on what's essential: their pictures."

Watch the lovely video: "The camera is essential. But what is really essential is that you know, yourself."